Online negative public sentiment does not matter? - Empirical evidence from social media and movie industry.
Wei WangWei NingHaibo WangPublished in: ICNC (2015)
Keyphrases
- empirical evidence
- social media
- online social media
- public opinion
- social media data
- online consumer
- positive and negative
- social media sites
- user comments
- sentiment analysis
- online communities
- online marketing
- product reviews
- reputation management
- social networking sites
- positive or negative
- online sources
- online learning
- online social networks
- real world events
- real time
- online social
- user generated
- opinion mining
- user generated content
- big data
- case study
- online forums
- financial services
- sentiment classification
- social media platforms
- social interaction
- e learning
- social networks