Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance - (Research-in-Progress).
Kai WangJeffrey C. F. TaiHsin-Lu ChangPublished in: WEB (2017)
Keyphrases
- social media
- online communities
- online social
- reputation management
- social networks
- social media sites
- online learning
- social web
- social media streams
- virtual communities
- online learning communities
- online social media
- brand image
- social networking
- online social networks
- real time
- social networking sites
- social support
- big data
- collaborative learning
- website
- social awareness