Predicting Product Adoption in Large Social Networks for Demand Estimation.
Feng ZhouYangjian JiRoger J. JiaoPublished in: ISPE CE (2014)
Keyphrases
- social networks
- early adopters
- viral marketing
- estimation algorithm
- social network analysis
- information technology
- social interaction
- single product
- profit maximizing
- market demand
- lead time
- information diffusion
- life cycle
- online social networks
- e government
- accurate estimation
- inventory management
- information systems