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Social media and sensemaking patterns in new product development: demystifying the customer sentiment.
Mihalis Giannakis
Rameshwar Dubey
Shishi Yan
Konstantina Spanaki
Thanos Papadopoulos
Published in:
Ann. Oper. Res. (2022)
Keyphrases
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social media
sensemaking
social media data
public opinion
internal and external
real world events
sentiment analysis
cognitive model
user generated content
mental models
information seeking
big data
social networks
visual analytics
decision makers
knowledge discovery
cognitive tasks
decision making