The Monetary Value of Twitter Followers: Evidences from NBA Players.
Zhuolun LiKe-Wei HuangPublished in: ICIS (2014)
Keyphrases
- social media
- twitter users
- social networks
- game theory
- social networking
- online social networks
- social media platforms
- user generated content
- game play
- information diffusion
- social media data
- social web
- social media sites
- micro blogging
- online game
- public opinion
- boolean games
- rendezvous search
- emerging topics
- social behavior
- latin america
- multi player
- repeated games
- social relationships
- long term