Marketing analysis of wineries using social collective behavior from users' temporal activity on Twitter.
Gema Bello OrgazRus M. MesasCarmen ZarcoVíctor Rodríguez-FernándezOscar CordónDavid CamachoPublished in: Inf. Process. Manag. (2020)
Keyphrases
- social media
- collective behavior
- social networks
- micro blogging
- social networking sites
- social web
- social behavior
- user generated content
- sina weibo
- social networking
- online social
- social interaction
- online social media
- social activities
- artificial intelligence
- viral marketing
- social network sites
- real time
- emerging topics