Factors Influencing the Perception of Seller Credibility in Online Reputation System: an Eye-Movement Approach.
Wei ZhangNan-xing LinChen-guang LiYanchun ZhuJie FuPublished in: WHICEB (2020)
Keyphrases
- factors influencing
- eye movements
- eye tracking
- factors affecting
- visual attention
- visual search
- eye gaze
- reputation mechanisms
- eye movement analysis
- eye tracker
- internet shopping
- eye tracking data
- eye movement data
- visual perception
- pupil size
- eye fixations
- electronic commerce
- electronic markets
- head movements
- eye movement patterns