Search-Based Advertising Auctions With Choice-Based Budget Constraint.

Tsan-Ming Choi Xun Li Cheng Ma

Published in: IEEE Trans. Syst. Man Cybern. Syst. (2015)

Keyphrases

budget constraints
sponsored search auctions
quasi linear
search algorithm
search space
capacity allocation
resource allocation
sponsored search
opportunity cost
search engine
decision making
computational complexity
supply chain
display advertising