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The effect of live streaming commerce quality on customers' purchase intention: extending the elaboration likelihood model with herd behaviour.
Qin Yang
Young-Chan Lee
Published in:
Behav. Inf. Technol. (2024)
Keyphrases
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likelihood model
product quality
purchase intention
live streaming
online stores
probabilistic model
streaming video
online shopping
quality assessment
service quality
customer satisfaction
real time
search engine
information systems