A Preliminary Test of the Resonance Marketing Hypothesis: Guidance for Future Research Assessing Multi-Attribute Preferences in Horizontal Competition.
Eric K. ClemonsJoshua S. WilsonPublished in: HICSS (2017)
Keyphrases
- multi attribute
- utility theory
- utility function
- multi criteria
- multiple attributes
- multiple criteria
- multi attribute decision making
- preference models
- preference relations
- access structure
- multi dimensional
- attribute values
- preference elicitation
- supply chain coordination
- data mining
- auction mechanisms
- reverse auction
- decision making
- similarity search
- cp nets