Login / Signup
Cost-per-Click Pricing for Display Advertising.
Sami Najafi-Asadolahi
Kristin Fridgeirsdottir
Published in:
Manuf. Serv. Oper. Manag. (2014)
Keyphrases
</>
display advertising
budget constraints
online advertising
cost sensitive
total cost
search engine
keywords
search algorithm
advertising campaigns