Comparing factors affecting attitudes toward LBA and SoLoMo advertising.
Ya-Ching LeePublished in: Inf. Syst. E Bus. Manag. (2018)
Keyphrases
- factors affecting
- attitudes toward
- perceived usefulness
- statistically significant
- factors influencing
- computer technology
- key factors
- high school
- college students
- structural equation modeling
- computer assisted language learning
- dependent variables
- information quality
- gender differences
- computer self efficacy
- quantitative and qualitative
- learning algorithm
- quantitative data
- computer skills