Understanding consumer engagement in social media: The role of product lifecycle.

Seyed Pouyan Eslami Maryam Ghasemaghaei Khaled Hassanein

Published in: Decis. Support Syst. (2022)

Keyphrases

social media
consumer products
everyday lives
online consumer
user engagement
consumer behavior
user participation
social networks
user generated content
learning environment
human cognition
product information
life cycle
online stores
social media data
product development
online shopping
shopping behavior