Factors relating to the decision to click on a sponsored link.

Bernard J. Jansen Anna Brown Marc Resnick

Published in: Decis. Support Syst. (2007)

Keyphrases

search advertising
decision making
sponsored search
search engine
decision makers
web search
factors affecting
decision problems
factors that affect
factors that influence
decision rules
database
decision process
influence diagrams
prior studies
decision model
factors influencing
information technology
real time