Application of data mining techniques in customer relationship management: A literature review and classification.
Eric W. T. NgaiLi XiuDorothy C. K. ChauPublished in: Expert Syst. Appl. (2009)
Keyphrases
- literature review
- customer relationship management
- data mining techniques
- data mining systems
- data mining applications
- data mining
- data mining technology
- decision trees
- case study
- historical data
- databases
- marketing strategies
- relationship management
- current issues
- information systems development
- competitive advantage
- service quality
- decision support
- data warehouse
- knowledge discovery
- decision making
- machine learning
- real world