Influence of Customer Participation on Co-Creation Intention of Brand Value under Social Media.
Mengfei LinZhihua WangChunfeng ChenPublished in: J. Inf. Knowl. Manag. (2023)
Keyphrases
- social media
- user participation
- social media streams
- online communities
- electronic commerce
- information diffusion
- brand image
- social networking
- personality traits
- content creation
- big data
- creation process
- social media data
- social activities
- social interaction
- social influence
- social networks
- online social
- service times
- viral marketing
- user generated content
- online social networks
- perceived risk