Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model.
Hyun ByunWeisheng ChiuJung-sup BaePublished in: Int. J. Asian Bus. Inf. Manag. (2018)
Keyphrases
- technology acceptance model
- perceived usefulness
- empirically tested
- technology adoption
- theoretical framework
- factors affecting
- factors that affect
- user satisfaction
- structural equation modeling
- attitudes toward
- mobile apps
- user acceptance
- e government
- computer self efficacy
- information systems
- theory of planned behavior
- university students