On the Profitability of Bundling Sale Strategy for Online Service Markets With Network Effects.
Li YeWeijie WuRichard T. B. MaJohn C. S. LuiPublished in: ACM Trans. Internet Techn. (2019)
Keyphrases
- network effects
- pricing strategies
- proprietary software
- digital goods
- market share
- information goods
- online learning
- electronic markets
- inventory control
- switching costs
- social networks
- key factors
- market equilibrium
- open source software
- agent based simulation
- technology adoption
- electronic commerce
- social influence
- supply chain
- state space
- information systems