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Web personalization for user acceptance of technology: An empirical investigation of E-government services.
Vinodh Krishnaraju
Saji K. Mathew
Vijayan Sugumaran
Published in:
Inf. Syst. Frontiers (2016)
Keyphrases
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user acceptance
web personalization
mobile services
perceived usefulness
end users
website
positive effects
technology acceptance
user interests
data analysis
recommender systems
statistically significant
web users
factors influencing
cognitive style