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MGC, consumers' engagement with MGC, WOM and consumers' purchase intention: the case of Weibo platform.

Zhepeng LvYue JinJinghua Huang
Published in: Inf. Syst. E Bus. Manag. (2021)
Keyphrases
  • marketing strategies
  • consumer behavior
  • electronic word of mouth
  • customer satisfaction
  • online shopping
  • purchase intention
  • social networking sites