The effects of innovative, consumer and social characteristics on willingness to try nano-foods: Product uncertainty as a moderator.
Hsin Hsin ChangChing Ying HuangChen Su FuMing Tse HsuPublished in: Inf. Technol. People (2017)
Keyphrases
- socio technical
- social networks
- network effects
- consumer behavior
- social interaction
- nano scale
- product information
- social network analysis
- social media
- decision theory
- life cycle
- online stores
- website
- social relationships
- knowledge sharing
- competitive market
- network dynamics
- behavioral intention
- information goods
- customer preferences