A stochastic learning-to-rank algorithm and its application to contextual advertising.
Maryam KarimzadehganWei LiRuofei ZhangJianchang MaoPublished in: WWW (2011)
Keyphrases
- learning to rank
- contextual advertising
- information retrieval
- ranking functions
- loss function
- online advertising
- document retrieval
- evaluation measures
- ranking svm
- test collection
- keyword extraction
- collaborative filtering
- evaluation metrics
- user feedback
- learning to rank algorithms
- retrieval systems
- keywords
- short text
- precision and recall
- information retrieval systems
- training data
- similarity measure