Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories.
Ching-I TengPublished in: Int. J. Inf. Manag. (2017)
Keyphrases
- social capital
- social support
- website design
- anecdotal evidence
- critical mass
- group discussion
- information flow
- human capital
- knowledge sharing
- online learning
- resource based view
- socio cultural
- online game
- inter organizational
- network centrality
- public sector
- virtual world
- information and communication technologies
- sound theoretical
- customer satisfaction
- competitive advantage
- decision making
- instant messaging
- online shopping
- online gaming
- cost effective
- information technology
- case study