Business Models for Online Communities: The Case of the Virtual Worlds Industry in China.
Ian MacInnesLili HuPublished in: HICSS (2005)
Keyphrases
- virtual world
- business models
- online communities
- virtual communities
- social commerce
- case study
- business opportunities
- virtual environment
- life cycle
- social networks
- virtual reality
- cloud computing
- telecommunications industry
- electronic commerce
- physical world
- conceptual framework
- social web
- mixed reality
- content analysis
- social networking
- economic development
- online learning communities
- database
- competitive environment
- immersive environments
- social influence