A study on the use of an immersive virtual reality store to investigate consumer perceptions and purchase behavior toward non-standard fruits and vegetables.
Adrien VerhulstJean-Marie NormandCindy LombardGuillaume MoreauPublished in: VR (2017)
Keyphrases
- virtual reality
- purchase behavior
- virtual environment
- augmented reality
- computer graphics
- virtual world
- virtual reality technology
- three dimensional
- photorealistic
- virtual humans
- virtual museum
- virtual space
- factors affecting
- collaborative virtual environments
- computer animation
- virtual laboratory
- interactive virtual
- tangible user interface
- multi sensory
- key factors
- virtual reality environments
- visual data mining
- real time
- attitudes toward
- pattern recognition
- machine learning