Using DEMATEL To Explore The Relationship Of Factors Affecting Consumers' Behaviors In Buying Green Products.
Walailak AtthirawongWariya PanprungKanogkan LeerojanaprapaPublished in: ECMS (2018)
Keyphrases
- factors affecting
- marketing campaigns
- factors influencing
- online shopping
- product information
- key factors
- consumer behavior
- perceived usefulness
- marketing strategies
- fraud detection
- behavior patterns
- production line
- consumer reviews
- online retailers
- shopping behavior
- market share
- structural equation modeling
- market segments
- purchase decision