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Self-Expressiveness as Consumers' Motivation to Share Online Video Advertisements in Jakarta.

Adilla AnggraeniSarah Diandra
Published in: Int. J. Asian Bus. Inf. Manag. (2017)
Keyphrases
  • online video
  • search advertising
  • expressive power
  • user interaction
  • web pages
  • video sharing
  • decision making
  • innovation diffusion theory
  • multimedia
  • life long learning