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Applying the Expectancy Disconfirmation and Regret Theories to Online Consumer Behavior.

Chechen LiaoChuang-Chun LiuYu-Ping LiuPui-Lai ToHong-Nan Lin
Published in: Cyberpsychology Behav. Soc. Netw. (2011)
Keyphrases
  • consumer behavior
  • online shopping
  • online learning
  • online consumer
  • real time
  • online algorithms
  • online convex optimization
  • social media
  • customer satisfaction
  • marketing strategies
  • information systems