Bridging the Business/IT Gap through the Relationship Management Maturity Model.
Valerie A. MartinTally HatzakisMark LycettRobert D. MacrediePublished in: ACIS (2004)
Keyphrases
- relationship management
- maturity model
- customer relationship management
- enterprise resource planning
- information systems
- software maintenance
- reference architecture
- erp systems
- iso iec
- business process
- competitive advantage
- business processes
- social network services
- data mining applications
- data mining
- risk management
- reverse engineering
- software process
- social networking
- electronic commerce
- decision support system
- supply chain
- real world