Social Network Effect on Bidding Strategy Adoption in Online P2P Lending Market.
Binjie LuoZhangxi LinSiming LiPublished in: PACIS (2013)
Keyphrases
- bidding strategies
- social networks
- market conditions
- double auction
- electricity markets
- trading agents
- continuous double auctions
- resource allocation
- online communities
- online auctions
- combinatorial auctions
- trading agent competition
- budget constraints
- auction mechanisms
- market participants
- test bed
- perceived risk
- cooperative
- expected utility
- software agents
- supply chain
- artificial intelligence
- allocation strategy
- sponsored search auctions
- social influence
- stock market