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A Study of Online Auction Sellers' Intention to Switch Platform: The Case of Yahoo!Kimo Versus Ruten_eBay.

Tung-Ching LinHsing Kenneth ChengFeng-Sheng WangKuei-Jung Chang
Published in: Decis. Sci. (2012)
Keyphrases
  • online auctions
  • online consumer
  • search engine
  • website