Children's Exposure to Mobile In-App Advertising: An Analysis of Content Appropriateness.

Ying Chen Sencun Zhu Heng Xu Yilu Zhou

Published in: SocialCom (2013)

Keyphrases

statistical analysis
mobile devices
mobile applications
multimedia
data analysis
mobile phone
quantitative analysis
pilot study
young children
learning process
user interaction
web documents
user experience
m learning