Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach.
Mehrbakhsh NilashiElaheh YadegaridehkordiSarminah SamadAbbas MardaniAli AhaniNahla AljojoNor Shahidayah RazaliTaniza TajuddinPublished in: Symmetry (2020)
Keyphrases
- decision making
- fuzzy logic
- decision makers
- fuzzy linear programming
- group decision making
- fuzzy sets
- decision process
- membership functions
- decision support system
- supply chain
- multi criteria decision making
- decision model
- multi criteria
- making decisions
- decision analysis
- influence diagrams
- data mining
- fuzzy numbers
- fuzzy rules
- information processing
- fuzzy set theory
- ahp method
- decision support
- consumer behavior
- long term
- comparison shopping
- small and medium sized
- fuzzy decision
- optimal decisions
- product design
- life cycle
- support systems
- fuzzy clustering
- business intelligence
- multiple criteria