The Challenges to Leverage User Generated Contents in B2B Marketing.
Ajit Ashok ArasXin XuPublished in: HCI (24) (2020)
Keyphrases
- user generated content
- social media
- lessons learned
- technical challenges
- data mining
- website
- electronic commerce
- user generated
- decision making
- application scenarios
- short and long term
- database marketing
- customer behavior
- open issues
- customer relationship management
- key issues
- genetic algorithm
- data mining applications
- long term
- artificial intelligence
- data sets