Behavioural User Identification from Clickstream Data for Business Improvement.
Gaurav MisraMatteo MigliavaccaFernando E. B. OteroPublished in: SGAI Conf. (2021)
Keyphrases
- clickstream data
- user centric
- data mining
- information systems
- user interface
- electronic commerce
- user profiles
- context dependent
- user queries
- business intelligence
- user interaction
- business processes
- collaborative filtering
- end users
- recommender systems
- user preferences
- high level
- data quality
- user satisfaction
- user feedback
- website
- multimedia
- browsing behavior
- search engine