A Preference Approach to Reputation in Sponsored Search.
Aritra GhoshDinesh GauravRahul AgrawalPublished in: CIKM (2016)
Keyphrases
- sponsored search
- click prediction
- search engine
- online advertising
- click through rate
- click models
- computational advertising
- user preferences
- sponsored search auctions
- web search
- web search engines
- user experience
- search behavior
- user clicks
- search logs
- online markets
- user interaction
- probabilistic model
- search space