Simulating Customer Experience and Word Of Mouth in Retail - A Case Study

Peer-Olaf Siebers Uwe Aickelin Helen Celia Chris W. Clegg

Published in: CoRR (2010)

Keyphrases

customer behavior
point of sale
case study
supply chain
real time
electronic commerce
user experience
customer service
data sets
real world
genetic algorithm
website
association rules
test bed