Using Association Rules for Product Assortment Decisions: A Case Study.
Tom BrijsGilbert SwinnenKoen VanhoofGeert WetsPublished in: KDD (1999)
Keyphrases
- association rules
- association rule mining
- decision making
- data mining
- knowledge discovery
- apriori algorithm
- test bed
- classification rules
- decision makers
- association rules mining
- mining of association rules
- data mining techniques
- case study
- association mining
- mining association rules
- life cycle
- data warehouse
- market basket analysis
- product design
- production planning
- decision process
- mining algorithm
- frequent patterns
- frequent itemsets
- itemsets
- decision trees
- interestingness measures
- feature selection
- rule sets
- product development
- real world
- data structure