Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions.
Mine OymanDondu BalSerhat OzerPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- augmented reality
- perceived usefulness
- user acceptance
- attitudes toward
- innovation diffusion theory
- technology adoption
- computer self efficacy
- statistically significant
- factors affecting
- factors that affect
- purchase intention
- mixed reality
- theoretical framework
- virtual reality
- virtual objects
- online shopping
- structural equation modeling
- human computer interaction
- user satisfaction
- markerless
- end users
- head mounted display
- real environment
- user interface
- real scenes
- technology acceptance
- live video
- gender differences
- camera tracking
- promising experimental results demonstrate
- factors that influence
- customer satisfaction