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A Markov chain model for integrating behavioral targeting into contextual advertising.
Ting Li
Ning Liu
Jun Yan
Gang Wang
Fengshan Bai
Zheng Chen
Published in:
KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
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keywords
markov chain
markov model
monte carlo simulation
transition probabilities
website
random walk
monte carlo method
transition matrix
information retrieval
search space
natural language processing
language model
monte carlo
maximum entropy