Customer experience with the branded content: a social media perspective.
Muhammad WaqasZalfa Laili HamzahNoor Akma Mohd SallehPublished in: Online Inf. Rev. (2021)
Keyphrases
- social media
- user generated content
- user generated
- user experience
- social media data
- content creation
- viewpoint
- social media platforms
- web content
- online forums
- user comments
- social media sites
- metadata
- social web
- multimedia
- user participation
- online social
- customer relationship management
- media content
- social networking sites
- online social media
- social networks
- social media content
- blog posts
- customer satisfaction
- digital content
- multimedia content
- big data
- electronic commerce
- web documents
- digital libraries
- information systems