Developing an Enterprise Business Intelligence Capability: The Norfolk Southern Journey.
Barbara H. WixomHugh J. WatsonTom WernerPublished in: MIS Q. Executive (2011)
Keyphrases
- business intelligence
- business information
- knowledge management
- activity monitoring
- enterprise data
- data warehousing
- management tools
- data warehouse
- key performance indicators
- content management
- decision support
- business users
- bi solutions
- data analysis
- business intelligence solutions
- strategic alignment
- microsoft office
- business intelligence systems
- end users
- data analytics
- microsoft sql server
- knowledge discovery
- big data
- case study
- business decisions
- sql server
- information management
- decision making
- information retrieval
- data mining
- data warehousing and business intelligence
- business analytics
- business applications
- business requirements
- strategic decisions
- predictive analytics
- competitive advantage
- data sets
- data management
- software engineering
- object oriented
- real world
- databases