The Use of a Fuzzy Cognitive Maps and Eye Tracking in Exploitation of Online Advertising Resources.
Jaroslaw JankowskiJaroslaw WatróbskiKatarzyna WitkowskaWaldemar WolskiPublished in: ICEIS (2) (2016)
Keyphrases
- eye tracking
- online advertising
- fuzzy cognitive maps
- eye movements
- user behavior
- visual attention
- human computer interaction
- eye tracker
- eye tracking data
- advertising campaigns
- behavioral targeting
- causal relationships
- display advertising
- eye gaze
- event driven
- complex systems
- sponsored search
- real time
- usability studies
- eye detection and tracking
- gaze estimation
- decision processes
- implicit feedback
- neural network
- user experience
- eye tracking technology