Business and IT Capabilities for Cloud Platform Success.
Christopher HahnJan C. HuntgeburthTill J. WinklerRüdiger ZarnekowPublished in: ICIS (2016)
Keyphrases
- cloud platform
- return on investment
- cloud computing
- competitive advantage
- information systems
- business processes
- mission critical
- business intelligence
- business models
- success or failure
- business applications
- customer retention
- business process
- electronic commerce
- business rules
- business users
- data mining
- business activities
- database
- object oriented
- database systems
- search engine marketing
- real world