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Managing market risk caused by customer preference uncertainty in product family design with launch flexibility: Product option strategy.
Gyesik Oh
Yoo Suk Hong
Published in:
Comput. Ind. Eng. (2021)
Keyphrases
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life cycle
decision making
design process
product design
investment strategies
product development
trading strategies
real option
online stores
retail banking
case study
financial markets
customer requirements
profit maximizing
product life cycle