Pricing or Advertising? A Game-Theoretic Analysis of Online Retailing.

Zhong Wen Lihui Lin

Published in: J. Assoc. Inf. Syst. (2019)

Keyphrases

theoretic analysis
online advertising
online learning
internet advertising
game theory
online game
electronic commerce
game design
online gaming
educational games
homeland security
multi player
resource allocation
dynamic pricing
nash equilibrium
game players