Toward an understanding of the behavioral intention to use a social networking site: An extension of task-technology fit to social-technology fit.
Hsi-Peng LuYi-Wen YangPublished in: Comput. Hum. Behav. (2014)
Keyphrases
- social networking sites
- behavioral intention
- social networking
- social media
- social networks
- technology adoption
- online social networks
- cost effective
- social interaction
- perceived usefulness
- factors that affect
- user generated content
- mobile services
- developing countries
- privacy concerns
- attitudes toward
- factors that influence