Assessing differences in customers' personal disposition to e-commerce.
Patricio Esteban Ramírez-CorreaElizabeth E. GrandónJorge Arenas-GaitánPublished in: Ind. Manag. Data Syst. (2019)
Keyphrases
- customer preferences
- product recommendation
- statistically significant
- customer relationship management
- online stores
- electronic commerce
- product information
- customer satisfaction
- purchasing behavior
- personal information
- consumer behavior
- service providers
- customer loyalty
- customer base
- business activities
- information disclosure
- customer behavior
- internet banking
- customer data
- personal preferences
- data sets
- customer service
- single server
- information systems