A Market Basket Analysis Conducted with a Multivariate Logit Model.

Yasemin Boztug Lutz Hildebrandt

Published in: GfKl (2005)

Keyphrases

market basket analysis
logit model
association mining
association rules
apriori algorithm
data mining tools
data mining applications
transactional databases
bidding strategies
utility function
data sets
association rule mining
data mining techniques
multi dimensional
knn
special case
preprocessing
machine learning