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How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

Chao GuShuyuan LinWei WeiChun YangJiangjie ChenWei MiaoJie SunYingjie Zeng
Published in: Syst. (2023)
Keyphrases
  • interactive video
  • user experience
  • mobile devices
  • user interface
  • mobile phone
  • data mining
  • web pages
  • context aware
  • interactive learning
  • mobile advertising